Step 3: Avoid "Yes" or "No" questions.īecause of psychological bias, respondents tend to answer yes when asked a "yes" or "no" question (unless you ask if they've done something wrong). And always thank them for taking the time to give feedback. If your survey tool allows it ( Google Forms does), show them a progress bar to know how much of the survey is left. Give them cues when they're almost done, something like ("In this last section, we're going to ask you …"). Let them know what you're going to ask them. If your survey is on the longer side, guide your respondents through the sections. So what would your boss prefer: A nice and thorough survey with only 15 completed responses, or a shorter, tighter survey with 200 responses? Probably the latter. It's important to note that drop-offs happen more with longer surveys. Remember that your survey respondents don't really care about what is interesting to you or your company - they care about how quickly they can finish the survey. What data do you need to make your argument, launch your campaign, or change a product? Extraneous, "good to know" questions bog down surveys and dim their focus. Step 2: Make the survey as short as possible.įocus on what's really important.
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For example, if you're collecting a ton of data that you want to break out and analyze, you should create your survey using Microsoft Forms so you can download the results as a spreadsheet. On the other hand, if you want to email your customers a survey, you'll want to make one using Google Forms.Īdditionally, think about how you want to use the data. For example, if you're trying to survey your Facebook fans, your survey should probably live on Facebook. Step 1: Choose the right platform for the survey.Ĭreating a proper survey starts with choosing the right platform. In a few straightforward steps, you can create a survey that gets your team the information you need while keeping your respondents engaged throughout the entire survey. Include a 'red herring' question to weed out inattentive respondents.Align questions and answers to each type of respondent.
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